Sending Rival Brand Products to Unsavory Public Figures - Product Displacement
Apparently purse brands are gifting their rivals’ bags to Snooki, keeping her from being seen with their own products/making sure she is seen with rival products. Example: Coach would send her a Gucci bag. Genius.
It reminds me of this presentation from Rory Sutherland on the power of intangible value - that changing perceptions can may be more effective than changing reality.
via: NY Observer
|#