“The line between making cool stuff and selling out just isn’t as clear as it used to be.”
Kenneth Anger directs a short film for fashion brand Missoni and things get… weird.
See also: David Lynch for Dior.
Slate covered this trend towards “advertising films” with a fairly in-depth article.
I think we could use a lot more of this thinking. There’s nothing significant preventing brands from focusing more of their efforts on marketing themselves with content their consumers actually want to consume. Just find some really smart people that like to make stuff happen. Simple, right?
via: PSFK
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