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July 21st 2010

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CSR Done Right: Pepsi’s Oil Spill Activity

“In short, Pepsi’s approach feels honest and sincere – it doesn’t try to hype Pepsi’s role in the cleanup, but rather empowers consumers to play that role – the brand simply pledges financial backing to execute the best ideas. Additionally, it’s not overly sentimental (no images of dead birds, or burning turtles) – just an actionable, empowered attitude to help fix a problem.”

via: PSFK

Pepsi Refresh Project - Do Good for the Gulf.

Posted at 3:47pm and tagged with: ideas, inspiring, Pepsi, CSR, Gulf, Oil Spill, Refresh Project,.

CSR Done Right: Pepsi’s Oil Spill Activity “In short, Pepsi’s approach feels honest and sincere – it doesn’t try to hype Pepsi’s role in the cleanup, but rather empowers consumers to play that role – the brand simply pledges financial backing to execute the best ideas. Additionally, it’s not overly sentimental (no images of dead birds, or burning turtles) – just an actionable, empowered attitude to help fix a problem.” via: PSFK Pepsi Refresh Project - Do Good for the Gulf.
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