This is the kind of advertising that should (and, in this case, does) win awards. Supor non-stick pans set up a giant picture of a wok in some shopping malls around Shanghai. They built a half pipe behind the picture and dressed skaters up as shrimp, fish, eggs, etc… to illustrate the non-stick properties of the pan.
It’s fun, engaging and totally on-message. Fantastic.
via: copyranter
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theartoffood reblogged this from nickrunyan and added:
so cool! Whoever came...with this is genius!
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