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brands, behavior, culture

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March 25th 2010

Reblogged from brocatus|15 notes |#

UX Magazine: The Impossible Bloomberg Makeover (via buzzandersen) (via brocatus)

Posted at 4:12pm.

“
Simplifying the interface of the terminal would not be accepted by most users because, as ethnographic studies show, they take pride on manipulating Bloomberg’s current “complex” interface. The pain inflicted by blatant UI flaws such as black background color and yellow and orange text is strangely transformed into the rewarding experience of feeling and looking like a hard-core professional.
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