SURF THE KRAVE WAVE « Viceland Today
The other day we got sent some cereal. Attached was a press release so bizarre and pretentious we can only assume that Kellogg’s are embracing some new trend of reverse-psychology PR and are secretly hoping we’ll take the piss out of it, and that it would go viral and become some edible version of The Room for post-ironic 20somethings. Well, OK Kellogg’s, you win. We’re writing about the only cereal that “surfs the youth culture wave.” Unfortunately, after extensive product-testing we’ve discovered that K Rave tastes like shit and it inflamed our intern’s IBS. So, no one buy it, just click through and read the press release, then forget it even exists.
It’s worth noting that this ketamine-themed cereal also boasts the unabashedly rapely slogan “Dare to unleash the predator in you!” and the box is covered in sperm. Anyway, enjoy.
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