I totally can’t stand this spot and unlike Nick below, it didn’t get me to the website. i tend to despise blatant metaphors like that operating in a way that feels condescending and vapid all at the same time. With better creative, even your biker target can FEEL the prison insight & resulting call-to-action to customize your own bike.
PAGING Kyle & John & Sara & Jill & everyone that I’ve had the conversation about crowdsourcing with — why it’s so often problematic. I’d obviously need to dig deeper here to determine the origin of the concept etc but it feels like a likely result of unfocused creative / planning just bubbling up as a folk-approved story line. DISLIKE.
Victors and Spoils’ first crowdsourced spot for Harley-Davidson.
I feel like I’ve seen this concept before, but with hamsters in wheels instead of people in cages…
The ending doesn’t really fit, but the spot did get me to Harley’s website to customize one of my own.
I totally agree. This spot is shitty. Wasn’t the promise of crowdsourcing a brand new world of fresh ideas that could never have come from ‘traditional’ sources?
In an interview with Forbes about new agency models, etc… Jon Bond said “if you just want to get the best creative you can, fast, for the best price—[crowdsourcing is] a great way to do it.”
Victors & Spoils has some pretty talented creatives and strategists on their payroll, but if this—a watered-down, un-engaging imitation of Apple’s ‘1984’—is the “best,” I’m pretty disappointed.
Reblogged from hinternetz|42 notes |#