brands, behavior, culture

Helping the good guys win at the internet. I like branding, strategy, culture, cognition, behavior and bourbon.

You can also find me on twitter or linkedin.

Victors and Spoils’ first crowdsourced spot for Harley-Davidson.

I feel like I’ve seen this concept before, but with hamsters in wheels instead of people in cages…

The ending doesn’t really fit, but the spot did get me to Harley’s website to customize one of my own.

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