brands, behavior, culture

1. The unique consequences of feeling lucky: Implications for consumer behavior

2. How successful would a phone-pillow be: Using dual process theory to predict the success of hybrids involving dissimilar products

3. Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask

4. Dual effects of implicit bystanders: Inhibiting vs. facilitating helping behavior

5. The habitual consumer

6. Free will in consumer behavior: Self-control, ego depletion, and choice

7. The broad embrace of luxury: Hedonic potential as a driver of brand extendibility

8. Structural equations modeling: Fit Indices, sample size, and advanced topics

9. Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

10. Social identity threat and consumer preferences

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