The rules of today’s journalistic world are these:
Knowing the story is not enough.
Telling the story is only the beginning.
The conversation about the story is as important as the story itself.
The more you try to be paternalistic and authoritative, the less people will believe you.
The more you cede control to your audience, the more people will respect you
The more you embrace new technology as a platform, the more your ideas will compete.
The more you abandon the faceless and characterless, the more you can set the agenda
The more you look beyond the story for connections, the more value you will have.
And if you have value and no one else does, you will get paid.
Simple? No.
But it is exciting and transforming.
From David Schlesinger, EIC of Reuters News (and @zhubi)
(Source: soupsoup)
Reblogged from katykelley| |#