Ford had a huge social media effort leading up to the launch of the new Fiesta… and it looks like it’s working.
The results are pretty impressive. They’re outperforming every other competitor in their category, capturing a respectable piece of the market interested in imports and driving general interest in Ford as a source for vehicles even in other categories.
And, a lot of their traffic is coming from Twitter:
For the record, the new Fiesta is much nicer than the old one:
|#