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brands, behavior, culture

Helping the good guys win at the internet. I like branding, strategy, culture, cognition, behavior and bourbon.

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Behaviors are described in terms of duration (once, for a set time and for an indefinite period) and the nature of the behavior (new or familiar behaviors, increasing or decreasing behaviors and stopping behaviors).

Charts like these really simplify the formation of strategy by putting the end result (motivating a behavior) in very clear terms.

via: PSFK

Posted at 11:22am and tagged with: two column, behavior, chart, motivation, strategy,.

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