BETC Euro RSCG created an automated system for producing static advertising. All you have to do is input product type and category, objectives (generating awareness, creating loyalty, introducing a new product, etc…), demographic targets and intended benefits of the product.
The system then generates 3 ads meeting the specifications. And the ads are apparently terrible (“There’s no set age to be healthy”? Really?).
But it’s still a cool idea. If they could combine it with the Sketch2Photo internet image compositing tool, we could stop wasting so much money on creative departments that produce terrible work.
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