Clicky

brands, behavior, culture

Helping the good guys win at the internet. I like branding, strategy, culture, cognition, behavior and bourbon.

You can also find me on twitter or linkedin.

Cheers to the After Hours Athlete.

Droga5 put this f-ing awesome spot together for Puma Social.

It’s pretty tough to match the work W+K is doing for Nike, but this takes a completely new direction with a really difficult category.

The writing manages to be nostalgic and aspirational, pensive and funny, all in the span of 1:30.

Posted at 10:47am and tagged with: Puma social, Droga5, W+K, sportswear, advertising, ads, inspiration, copywriting, ideas, nostalgia, aspiration, pensive, funny,.

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