brands, behavior, culture: Archive

7 tags

Lateral Thinking

is seeing beyond the problem to the desired outcome. via: boingboing

Aug 31st

4 notes

5 tags

Behavioral Changes | A Handy Chart

Behaviors are described in terms of duration (once, for a set time and for an indefinite period) and the nature of the behavior (new or familiar behaviors, increasing or decreasing behaviors and stopping behaviors). Charts like these really simplify the formation of strategy by putting the end result (motivating a behavior) in very clear terms. via: PSFK

Aug 31st

1 note

11 tags

Get Nostalgic. Childhood Heros.

via: designerpreis

Aug 31st

5 notes

10 tags

New Arcade Fire Video + Google +HTML5

Arcade Fire’s new video uses Google Maps data and HTML 5 to make a custom video experience for the Wilderness Downtown. It’s pretty processor-intensive, but it’s a lot of fun. Check it out.

Aug 30th

2 notes

8 tags

Computers Taking Over - Automated Ad Production

BETC Euro RSCG created an automated system for producing static advertising. All you have to do is input product type and category, objectives (generating awareness, creating loyalty, introducing a new product, etc…), demographic targets and intended benefits of the product. The system then generates 3 ads meeting the specifications. And the ads are apparently terrible...

Aug 27th

10 tags

Inspiration. Aspiration.

Aug 27th

4 notes

9 tags

What does it mean if your car has a personality?

Anthropomorphic automobiles and product loyalty versus brand loyalty. I was having a conversation with someone recently about brand loyalty in the automotive industry and today I came across an article from the Journal of Consumer Psychology (read the abstract here). The authors examine the effects of assigning anthropomorphic qualities to objects. Not surprisingly, when consumers start...

Aug 24th

13 tags