December 2010
2 posts
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2010 Recap: The Top 10 Most Downloaded Articles...
1. The unique consequences of feeling lucky: Implications for consumer behavior
2. How successful would a phone-pillow be: Using dual process theory to predict the success of hybrids involving dissimilar products
3. Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask
4. Dual effects of implicit bystanders: Inhibiting vs. facilitating helping...
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